{"id":250,"date":"2021-03-04T12:18:00","date_gmt":"2021-03-04T11:18:00","guid":{"rendered":"https:\/\/larnicol.bzh\/?p=250"},"modified":"2021-12-15T17:44:19","modified_gmt":"2021-12-15T16:44:19","slug":"social-media-management","status":"publish","type":"post","link":"https:\/\/larnicol.bzh\/index.php\/2021\/03\/04\/social-media-management\/","title":{"rendered":"Social media management"},"content":{"rendered":"\n<p>R\u00e9f\u00e9rences : ville de Quimper et ses organismes associ\u00e9s (mus\u00e9e des beaux-arts, conservatoire de musique, r\u00e9seau des m\u00e9diath\u00e8ques, maison du patrimoine).<\/p>\n\n\n\n<ul><li><strong>D\u00e9finition et gestion du positionnement de la Ville et de ses \u00e9tablissements associ\u00e9s<\/strong> sur les r\u00e9seaux sociaux (15 comptes) : Facebook, Twitter, Instagram, Linkedin, Youtube<\/li><li><strong>Strat\u00e9gie et animation \u00e9ditoriale, community management <\/strong>: planification, production, publication de contenus, animation \u00e9v\u00e9nementielle (live Tweet, Facebook live)<\/li><li><strong>Webmarketing<\/strong> (jeux, posts sponsoris\u00e9s, achat de campagnes publicitaires), promotion de la marque employeur<\/li><li><strong>Vie des communaut\u00e9s, mod\u00e9ration, conversation, curation<\/strong><\/li><li><strong>Reporting et analyse d&#8217;audience<\/strong>, adaptation et ajustements des contenus en fonction des r\u00e9seaux et des audiences<\/li><li><strong>Veille sur la r\u00e9putation<\/strong><\/li><li>Usage des outils de publication <strong>Tweetdeck, Hootsuite<\/strong>, Buffer, Bitly<\/li><li><strong>Formation des contributeurs internes<\/strong> \u00e0 l&#8217;usage des r\u00e9seaux sociaux<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Participez au concours photo Facebook \u00ab J\u2019aime le Tour \u00e0 Quimper \u00bb\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/QZH55Q4ffiU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Social clip pour promouvoir le jeu Tour de France \u00e0 l&#8217;occasion de l&#8217;arriv\u00e9e de la grande boucle \u00e0 Quimper. Diffusion sur la page Facebook de la ville de Quimper<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/fr-fr.facebook.com\/110914512338666\/videos\/419551408640773\/?__so__=channel_tab&amp;__rv__=all_videos_card&amp;redirect=false\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"843\" height=\"690\" src=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/MB.jpg\" alt=\"\" class=\"wp-image-327\" srcset=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/MB.jpg 843w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/MB-300x246.jpg 300w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/MB-768x629.jpg 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/a><figcaption>La vid\u00e9o sp\u00e9ciale Touristes de Mister Breizh a \u00e9t\u00e9 vue 70 000 fois sur Facebook.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Quelques chiffres<\/strong><\/p>\n\n\n\n<ul><li>Jusqu&#8217;\u00e0 une trentaine de publications par semaine<\/li><li>Audiences cumul\u00e9es : Facebook (22000 abonn\u00e9s), Twitter 9000 (followers), Instagram (7700 abonn\u00e9s)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/VilledeQuimper\/videos\/1354786034618168\/?__so__=channel_tab&amp;__rv__=all_videos_card\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"854\" height=\"691\" src=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-13-59-12.jpg\" alt=\"\" class=\"wp-image-330\" srcset=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-13-59-12.jpg 854w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-13-59-12-300x243.jpg 300w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-13-59-12-768x621.jpg 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/a><figcaption>L&#8217;annonce du tournage de l&#8217;\u00e9mission Les copains d&#8217;abord \u00e0 Quimper enregistre 60 000 vues sur Facebook.<\/figcaption><\/figure>\n\n\n\n<p><strong>Ville de Quimper<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.facebook.com\/VilledeQuimper\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/villedequimper\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/quimper.bzh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/user\/mairiedequimper\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/quimper-bretagne-occidentale\/mycompany\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<p><strong>Mus\u00e9e des beaux-arts<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/fr-fr.facebook.com\/mbaqofficiel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/mbaqofficiel\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/mbaqofficiel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/VilledeQuimper\/videos\/1531314560298647\/?__so__=channel_tab&amp;__rv__=all_videos_card\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"855\" height=\"730\" src=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-08-15.jpg\" alt=\"\" class=\"wp-image-334\" srcset=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-08-15.jpg 855w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-08-15-300x256.jpg 300w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-08-15-768x656.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/a><figcaption>L&#8217;illumination de la cath\u00e9drale pendant la p\u00e9riode de No\u00ebl : un \u00e9v\u00e9nement suivi sur Facebook.<\/figcaption><\/figure>\n\n\n\n<p><strong>Maison du patrimoine<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.facebook.com\/MDPQuimper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/mdpquimper\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/mdpquimper\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<p><strong>M\u00e9diath\u00e8ques<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.facebook.com\/mediatheques.quimper.communaute\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/mediaquimperbo\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/mediathequesqbo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<p><strong>Conservatoire de musique<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/fr-fr.facebook.com\/CMADQuimper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/fr-fr.facebook.com\/110914512338666\/videos\/1000792113455017\/?__so__=channel_tab&amp;__rv__=all_videos_card\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"854\" height=\"637\" src=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-03-58.jpg\" alt=\"\" class=\"wp-image-332\" srcset=\"https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-03-58.jpg 854w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-03-58-300x224.jpg 300w, https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/05-03-2021-14-03-58-768x573.jpg 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/a><figcaption>Un grand merci pour le franchissement du seuil des 10 000 fans sur Facebook.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9f\u00e9rences : ville de Quimper et ses organismes associ\u00e9s (mus\u00e9e des beaux-arts, conservatoire de musique, r\u00e9seau des m\u00e9diath\u00e8ques, maison du patrimoine). D\u00e9finition et gestion du positionnement de la Ville et de ses \u00e9tablissements associ\u00e9s sur les r\u00e9seaux sociaux (15 comptes) : Facebook, Twitter, Instagram, Linkedin, Youtube Strat\u00e9gie et animation \u00e9ditoriale, community management : planification, production,<\/p>\n<p class=\"more-link-wrapper\"><a href=\"https:\/\/larnicol.bzh\/index.php\/2021\/03\/04\/social-media-management\/\" class=\"more-link\">Continue Reading<span class=\"screen-reader-text\"> &#8220;Social media management&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"featured_image_urls":{"full":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"thumbnail":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-150x150.jpg",150,150,true],"medium":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-300x149.jpg",300,149,true],"medium_large":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-768x380.jpg",760,376,true],"large":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",760,376,false],"1536x1536":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"2048x2048":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"cnvs-small":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",80,40,false],"cnvs-thumbnail":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",300,149,false],"portfolio-featured-large":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"portfolio-featured-medium":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"portfolio-featured-small":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-640x396.jpg",640,396,true],"portfolio-featured-square":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false]},"post_excerpt_stackable":"<p>R\u00e9f\u00e9rences : ville de Quimper et ses organismes associ\u00e9s (mus\u00e9e des beaux-arts, conservatoire de musique, r\u00e9seau des m\u00e9diath\u00e8ques, maison du patrimoine). D\u00e9finition et gestion du positionnement de la Ville et de ses \u00e9tablissements associ\u00e9s sur les r\u00e9seaux sociaux (15 comptes) : Facebook, Twitter, Instagram, Linkedin, YoutubeStrat\u00e9gie et animation \u00e9ditoriale, community management : planification, production, publication de contenus, animation \u00e9v\u00e9nementielle (live Tweet, Facebook live)Webmarketing (jeux, posts sponsoris\u00e9s, achat de campagnes publicitaires), promotion de la marque employeurVie des communaut\u00e9s, mod\u00e9ration, conversation, curationReporting et analyse d&#8217;audience, adaptation et ajustements des contenus en fonction des r\u00e9seaux et des audiencesVeille sur la r\u00e9putationUsage des outils\u2026<\/p>\n","category_list":"<a href=\"https:\/\/larnicol.bzh\/index.php\/category\/projets-realisations\/\" rel=\"category tag\">Projets - R\u00e9alisations<\/a>","author_info":{"name":"LL","url":"https:\/\/larnicol.bzh\/index.php\/author\/admin3940\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"thumbnail":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-150x150.jpg",150,150,true],"medium":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-300x149.jpg",300,149,true],"medium_large":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-768x380.jpg",760,376,true],"large":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",760,376,false],"1536x1536":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"2048x2048":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"cnvs-small":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",80,40,false],"cnvs-thumbnail":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",300,149,false],"portfolio-featured-large":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"portfolio-featured-medium":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false],"portfolio-featured-small":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social-640x396.jpg",640,396,true],"portfolio-featured-square":["https:\/\/larnicol.bzh\/wp-content\/uploads\/2021\/03\/Social.jpg",800,396,false]},"uagb_author_info":{"display_name":"LL","author_link":"https:\/\/larnicol.bzh\/index.php\/author\/admin3940\/"},"uagb_comment_info":0,"uagb_excerpt":"R\u00e9f\u00e9rences : ville de Quimper et ses organismes associ\u00e9s (mus\u00e9e des beaux-arts, conservatoire de musique, r\u00e9seau des m\u00e9diath\u00e8ques, maison du patrimoine). D\u00e9finition et gestion du positionnement de la Ville et de ses \u00e9tablissements associ\u00e9s sur les r\u00e9seaux sociaux (15 comptes) : Facebook, Twitter, Instagram, Linkedin, Youtube Strat\u00e9gie et animation \u00e9ditoriale, community management : planification, production,Continue\u2026","_links":{"self":[{"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/posts\/250"}],"collection":[{"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":22,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":458,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/posts\/250\/revisions\/458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/larnicol.bzh\/index.php\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}